There is something about a cohesive Etsy shop that draws you in to its private world of beauty. It's like stepping into magical universe. I have noticed that I am drawn to Etsy shops that have unified appearance with clear photography. The togetherness of the avatar, shop header, and the photographs make the shop into a beautified boutique. I want to live in some of these shops! Here are a few of my favorites: What do you think makes a beautiful shop? What is your favorite Etsy shop?