There has been so much talk about SEO recently on Etsy. Many people understand why SEO is important, but the actual workings and mechanics are rather... fuzzy. Also, there is constant change - just this past weekend, Etsy announced changes to the way shop names and links will work in an effort to increase more visitors coming from search engines (read more here).
All this can be rather confusing. The Handmade Business blog summarizes the Etsy Guide to SEO in this compact summary that makes SEO easy to understand as well as helpful. Be sure to check out this awesome resource.
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